Travel Forecast

Suzanne Sangiovese

Director of Travel and Technology

The world of travel in 2025 is defined by a balance between barriers and liberalisation, shaped by a combination of geopolitical tensions, climate change and digital transformation.

The ongoing conflicts in the Middle East, particularly the Israel-Hamas conflict and its regional ripple effects, will continue to impact flight connectivity, rerouting and delays. Meanwhile, Europe’s security measures, including reinstated internal border controls and new entry requirements, will further complicate travel across the continent. However, there is a rising trend of visa liberalisation in regions like Asia. Countries such as China, Thailand and Vietnam are embracing more relaxed entry policies, boosting tourism.

Climate change remains a key factor reshaping travel patterns, with an increasing demand for eco-friendly and sustainable travel options. The growing popularity of “coolcationing” — travel to cooler, offbeat destinations — and the rise of domestic travel are direct responses to the effects of global warming, which is altering popular travel routes. 

The travel industry is also embracing digitalisation, particularly through AI-driven technologies that streamline processes in airport security and visa applications. While these innovations improve efficiency, they also expose the industry to new vulnerabilities, highlighting the need for a balance between technological advancements and resilience in the face of potential disruptions. As we look ahead, the travel sector is navigating a complex web of challenges and opportunities that will continue to evolve throughout 2025.

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